RAS Luxury Raises $7.5 Mn From Dabur Ventures, Unilever Ventures

D2C skincare brand RAS Luxury Skincare has raised $7.5 Mn (about ₹68.7 Cr) in its Series B funding round led by Dabur Ventures, with participation from existing investor Unilever Ventures. 

The fresh capital will be used to expand the brand’s online and offline presence, for research and development, and strengthening its team. RAS also plans to deepen its digital reach, open exclusive brand outlets and explore international markets as it looks to scale in the premium natural skincare segment.

Founded in 2021 by Shubhika Jain, her sister Suramya Jain, and their mother Sangeeta Jain, RAS operates on a ‘farm-to-face’ model, sourcing botanicals from partner and family-owned farms in Raipur and handling formulation and manufacturing in-house to retain supply chain control. 

The brand positions itself at the intersection of Ayurveda and clinical research, offering products such as the 24K Gold Radiance Beauty Boosting Face Elixir and Collagen Boosting Advanced Booster Serum. 

RAS was also a part of Inc42’s flagship ‘FAST42 2025’ edition.

The startup said it has served over 5 Lakh customers across its D2C website and marketplaces, including Amazon, Nykaa, Flipkart, Tata CliQ, FirstCry and Tira, as well as quick commerce platforms such as Blinkit, Zepto and Swiggy Instamart. 

It also has a presence in the hospitality segment through partnerships with luxury hotel chains such as The Oberoi Group and Fairmont. 

Prior to this, the brand raised $12 Mn from investors like Amazon Smbhav Venture Fund and Sixth Sense Ventures.

The funding comes as FMCG companies are acquiring stakes in D2C brands to enter high-growth niches faster than building in-house. Hindustan Unilever has been among the most aggressive, acquiring a majority stake in Minimalist last year and later buying out the remaining stake in Oziva to deepen its presence in active beauty and wellness. 

In healthcare-led D2C, USV Pharma acquired a controlling stake in Wellbeing Nutrition to expand into digital supplements. In grooming, Godrej Consumer Products bought men’s brand Muuchstac, while listed D2C house Honasa Consumer picked up a majority stake in Reginald Men to enter premium male grooming. 

Notably, in just two months of 2026, Marico has acquired a majority stake in three startups. In January it snapped up a 93.27% stake in gourmet popcorn brand 4700BC’s parent Zea Maize from PVR INOX for INR 226.8 Cr. 

In February, it picked up a 60% stake in Bengaluru-based plant-based protein startup Cosmix Wellness for INR 226 Cr. It also acquired a 75% stake in Vietnam-based Skinetiq Joint Stock Company for an estimated INR 262-350 Cr.

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