Supertails Bags $30 Mn To Open New Pet Clinics

Pet care marketplace Supertails has raised $30 Mn (₹271.7 Cr) in its Series C round led by Venturi Partners, with participation from new investors such as Nippon India Alternative Investments and Titan Capital. 

Existing investors Fireside Ventures, RPSG Capital Ventures, Sauce VC and Saama Capital also infused capital during the round.

Speaking with Inc42, Supertails cofounder Vineet Khanna said that the startup plans to utilise the fresh capital to expand its pet clinics to 15 in Bengaluru in the near term. He added that the company has set its eyes on building a network of around 100 clinics nationwide over the next three to five years. 

Beyond clinics, a chunk of the capital will also be utilised to build the startup’s quick commerce infrastructure, expand dark store count and strengthen product and data capabilities. Supertails is looking to achieve nearly 80% quick delivery coverage across Mumbai, Bengaluru and Delhi NCR by March 2026, Khanna added.

Founded in 2021 by Khanna, Varun Sadana and Aman Tekriwal, Supertails is a D2C pet care startup which sells various utilities and accessories for pets such as toys, food and other accessories. 

It also provides online veterinary consultations, pet supplies, training services pharmacy, pet clinic and at-home services. Supertails counts more than 300 employees and 100 veterinarians under its belt.

The startup also expanded into quick commerce in January, offering deliveries of pet supplies, medicines, consultations and at-home grooming services in under 30 minutes. 

Including the current round, the startup has raised over $57.6 Mn to date. It counts names such as RPSG Capital Ventures, Fireside Ventures, Saama Capital, DSG Consumer Partners and Sauce.vc as backers. 

It is pertinent to note that Bengaluru-based pet care startup was reportedly in talks to buy multispeciality veterinary clinic Blue 7 Vets last year. However, the deal appears to have failed to materialise. 

“The conversation with Blue 7 Vets has not materialised, but we’ll always be open to opportunities of where synergies exist and then there is some form of inorganic scaling that can be done,” Khanna confirmed to Inc42.

At the heart of all this is India’s booming pet care market, which is growing on the back of rising pet ownership, increasing disposable income and rising demand for grooming and veterinarian services. 

As a result, many startups have emerged over the past few years to fill the gaps in this highly fragmented market. Meanwhile, investor interest also appears to be picking up. Earlier this month, pet healthcare startup Dr. Doodley raised $3.3 Mn in a mix of equity and debt led by V3 Ventures. 

In December 2025, veterinary clinic chain Dr. Paws also raised INR 29.3 Cr, in a mix of debt and equity, in its Pre-Series A round led by Chiratae Ventures. Last year, pet food brand Dogsee Chew also secured $8 Mn in a Series B round led by Ektha.com.

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