How Gramiyaa Cracked Quality Control In Cold-Pressed Oils To Build An ₹18.7 Cr Brand

In a bustling neighbourhood of Tiruchirappally (Trichy), the air carries the earthy aroma of crushed nuts and seeds. Here, Gramiyaa operates its wood-pressed oil mill — the foundation of the Bengaluru-headquartered D2C brand built to restore trust in edible oils.

It started with Sibi Manivannan, who grew up around the oil business and saw an opportunity to turn a legacy category into a modern, quality-led brand. FSSAI findings on edible oil quality, fortification and safety gaps only strengthened that conviction. 

He soon teamed up with Mohamed Yaseen and Naveenrajamaran RL, and together they built a vertically integrated model — sourcing food-grade seeds directly from local farmers and producing oils using wooden mills and in-house processing controls. The approach preserves the flavour and nutrients that are often lost in mass production, setting Gramiyaa up to scale trust alongside volume.

With cold-pressed groundnut, coconut and sesame oils as its core, Gramiyaa scaled by turning quality control its core trust lever.

Scaling Through Vertical Integration & Process Control

Unlike brands that bottle oil sourced from multiple small mills, Gramiyaa built control into its production process from the outset.

The D2C brand conducts direct seed testing, follows a three-day natural sedimentation cycle, and keeps quality checks and certification workflows under direct control. This allows the team to standardise output while preserving the integrity of an otherwise artisanal process, ensuring consistency in flavour, texture and nutritional quality.

To offset the high costs of craft manufacturing, the founders turned to international markets, exporting to the US to meet rising demand for preservative-free, cold-pressed oils. Those global shipping standards imposed a production discipline that later enabled Gramiyaa to enter the Indian market with quality benchmarks most local mills struggled to match.

The Quality Engine Behind An INR 32 Cr Run Rate

An emphasis on quality underpins Gramiyaa’s growth engine. Every batch of oil is tested in its in-house lab, with transparency built in through QR codes on each bottle that allow customers to access batch-specific test reports.

Its opaque, oxygen-free packaging ensures the oils remain as fresh as the day they are pressed. This attention to process and presentation has strengthened customer trust and driven revenue growth from INR 10.9 Cr in FY24 to INR 18.7 Cr in FY25 (1.7x). The brand is projected to generate INR 32 Cr in FY26.

Gramiyaa derives 34% of its revenue from quick commerce, 32% from marketplaces, 14% from D2C and 20% from retail. 

Retail And Global Expansion For The Next Phase

After securing listings on major quick commerce platforms and modern trade outlets such as Metro Cash & Carry in 2025, Gramiyaa aims to double its revenue in the next 12-18 months by widening distribution for its current portfolio.

In the next two to three years, it will build a strong presence in physical retail while expanding its digital presence.

Globally, Gramiyaa plans to deepen its reach among the NRI diaspora in North America with improved retail and online penetration.

[Authored by Vandana Batra]

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