Rapido Planning For Food Delivery Pilot In Bengaluru Soon: Report

Ride-hailing platform Rapido is reportedly planning to launch a pilot programme for its quick food delivery service in Bengaluru soon.

An ET report, citing sources familiar with the matter, said that the company is in discussions with McDonald’s, KFC, Pizza Hut, quick service restaurants and cloud kitchen chains that see high order frequency.

Inc42 has reached out to Rapido for comments on the development. The story will be updated based on the response.

“Initially, the focus will be on delivering from larger restaurant chains for a shorter distance. These chains have among the most dense networks of outlets in top cities from where deliveries of up to 5 km can be made,” one of the sources was quoted as saying in the report.

The development comes about a month after initial reports revealed that the ride-hailing startup was engaging in discussions with restaurant partners to add food delivery services on its platform.

“Zomato and Swiggy have around INR 400-450 average order value (AOV) for their food delivery… and even though they’ve started low-cost, pocket friendly options to expand their total addressable market, there’s a very large base of consumers to be tapped into where AOVs will be not more than INR 250, where Rapido will have its play,” another source reportedly said.

It has been observed that these established players –Swiggy and Zomato – have tapped into the quick food delivery space with their labels such as SNACC and Bistro respectively, to retain their market share on the back of growing competitors in the sector.

(The story will be updated soon)

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