BrightCHAMPS Marks Fourth Acquisition With K12 Platform Edjust

Edtech startup BrightCHAMPS has bought Mumbai-based K12 education platform Edjust in a cash and stock deal, marking its fourth acquisition.

However, the company did not disclose the financial terms of the deal.

“This acquisition is a particularly exciting milestone because it is a clear financial indicator of our priorities and our strategy for growing the company in a sustainable manner. It is our view that high customer satisfaction and net promoter scores are critical to the long-term success of a product like edtech with far-reaching impact spanning decades in its customer’s life,” said Ravi Bhushan, founder and chief executive at BrightCHAMPS.

Edjust, founded by Sanjay Panikar, Dushyant Panchal and Anmol Mittal in 2022, is a platform designed for parents with its comparison metrics, transparent reviews secured by blockchain, and innovative tools to choose the best fit for their ward’s needs. 

The company caters to audiences spanning the United States, Europe, Middle East, and Asia Pacific region.

Post the acquisition, Edjust is set to refine its sales model while also expanding its presence across 30 geographies, introducing parents to immersive digital experiences and ensuring a 360-degree view of their child’s learning journey.

Furthermore, it was revealed that Edjust is in plans to launch a new distribution channel to deliver learning in academic subjects like Maths, Science, and English for students’ all-round success and future readiness.

In April 2023, BrightCHAMPS acquired Hyderabad-based edtech startup Metamorphosis Edu in a cash and stock deal.

(The story will be updated soon.)

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