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Harley Rolls Out Serial 1 E-Bikes In Europe And North America

2021 is a watershed year for Harley-Davidson. The Motor Company introduced its first adventure bike, the Pan America, and updated the decrepit Sportster range with its lively Revolution Max engine. On the coattails of those two successful launches, Harley will now turn its attention to the urban/electric mobility sector for the first time with its Serial 1 electric bike lineup.

Originally announced in October, 2020, Harley’s new e-bike spin-off introduced a concept based on the company’s first-ever motorcycle in 1903. However, the production models do away with the nostalgia in favor of a stripped-down, utilitarian aesthetic. All four Serial 1 variants feature a lithium-ion battery integrated into a hydroformed aluminum frame.

While all models utilize a Gates carbon drive belt mated to a mid-mounted Brose electric motor, some trims boast more power than others. Full LED lighting comes standard on all Serial 1s and riders will benefit from the four ride modes (Eco, Tour, Sport and Boost) and walk-assist function.

The MOSH/CTY represents Serial 1’s base offering. Without the Enviolo Automatiq auto-shifting hub found on the premium RUSH models, the single-speed reaches a top speed of 20 mph with a 250W motor. The MOSH/CTY’s 529Wh li-ion battery nets between 35-105 miles and requires four hours and 45 minutes to recharge. The MOSH/CTY retails for €3,499 and $3,799 in the U.S.

In contrast, the RUSH/CTY includes premium features such as an odometer display, storage compartment, and 4-piston brake calipers. The model also earns a 706Wh li-ion battery which achieves a maximum range of 115 miles but calls for 6.6 hours on the charger. Serial 1’s RUSH/CTY STEP-THRU model shares the same features as the standard RUSH/CTY but opts for a 529Wh battery unit good for 90 miles and 4.75 hours to recharge. The RUSH/CTY costs €4,699 in the E.U. and $4,999 in the States while the RUSH/CTY STEP-THRU drops by €100 in Europe but remains $4,999 in America.

Exclusive to the U.S., the RUSH/CTY SPEED adopts a Brose TF Mag motor for a 28-mph top speed. The 706Wh li-ion battery returns 25-115 miles and fully recharges in 6.6 hours. The high-performance model comes at a premium, however, with an MSRP of $5,599. Serial 1 will start delivering the RUSH/CTY, RUSH/CTY STEP_THRU, and MOSH/CTY European Harley-Davidson dealers and showcase the full lineup at the Sturgis Motorcycle Rally on August 6-11, 2021.

“The dynamic, fast-growing e-bicycle market is at the forefront of a global mobility revolution,” proclaimed Serial 1 Brand Director Aaron Frank. “Offering the Serial 1 e-bicycles in dealerships across Europe allows Harley-Davidson to play a key role in this mobility revolution while allowing Serial 1 to deliver an unmatched riding experience rooted in fun, freedom, and adventure on two wheels.”


Harley Rolls Out Serial 1 E-Bikes In Europe And North America
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